Just got around to write down more of our ideas (Brendan and myself) in a document titled “Hard Core to Soft Core”.
Here’s the abstract:
How do the soft assets of an organization relate to the hard assets? How does an organization change its culture? How does the structure of an organization relate to its people, products and processes?
These are but a few of the questions this article examines. It highlights the relationships between the various elements of an organization — from the hard core physical assets to the soft, intangible human elements.
Here’s the document: http://www.scribd.com/doc/94065549/Hard-Core-to-Soft-Core