If you are selling products or services that you need to convince the customers to buy, you are doing something wrong. Either sell something else or figure out why the customers aren’t running down your doors to get what you are offering.
Brendan had a week earlier this winter where he didn’t convince anyone about anything. That got me thinking. And I decided to at least stop pushing products or services on people. Market and present, yes. But using effort, no.
I figure it’s much smarter to present something that customers really, really want. And then deliver that better than they expected. Push is a sign of failure.