While there are many valuable definitions and purposes of “Public Relations”, these are the ones I would like to see killed:
“Communication by a person or an organization with the purpose of creating a favorable public image; commonly referred to as PR.” (Wiktionary)
“The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution.” (Mirriam-Webster)
I don’t want others to have any other impression of me than the correct impression of me. Not slanted, not puffed up, not embellished.
I would rather have an honest impression of a company than a PR impression. I want to see honesty and transparency in business, not favorable images.
And I think the best goodwill you can create is the goodwill based on raw honesty.