Last week I did a really fun job up in the north of Norway. Together with a group of 20 people from Nordland County Council, we crafted their new communications strategy. Norway is divided into 19 counties, and Nordland is the second biggest. The task at hand was to create the core of their 4 year communications strategy in 12 hours.

The only way to achieve this was to attack the task with radical simplicity. And the result was a three word sentence backed up with a set of 12 simple questions with short and to-the-point answers.

What puzzled me was how strikingly smooth the session went. And so I asked the group at the end. Their answer: “We have a great appreciation for differences”. An excellent answer – because it’s not enough to tolerate differences in a group, you have to really appreciate differences. You have to get a positive kick out of other people’s views and opinions. That’s when you get a group who forge new realities. And so we did.

What was those three words? Check out the video and figure out the Norwegian 🙂