When we (the company “Å”) helps organizations and individuals do better, we are faced with the task of making sure our client understand what a “delivery” is.
Most people have a rather anemic understanding of exactly what they are supposed to produce in their job. They most often define their job by what they do rather than what they are supposed to create of value.
Being a Norwegian company, we approach the problem by using a well known example. Our board member, Mr. Santa Clause has helped us understand what a delivery truly is. Every year he gets some input (wishing lists), he does some magic (nobody cares how he does it) and when X-Mas comes, he delivers presents to all the nice kids in the world. Mr. Clause has a clear-cut understanding of why he is on the job.
When we help people grasp the real reason behind the job they do, we start with this definition:
A delivery is the result of one or more actions. It is the outcome, the product, the value created. It is the reason for doing the action(s).
You can find the answer to what the deliveries of your job are by asking questions along this line:
- What do I deliver to my customers?
- Why do I get a salary?
- What would not be produced if I wasn’t doing this job?
- What are the valuable results from what I do in my job?
- If I should measure the output from my job, what exactly would I measure?
It is better to have a clear view of the deliveries intended and do the actions necessary to produce those deliveries, than to do a set of actions and hope for some valuable outcomes.