Month April 2013

Kill PR

Geir Isene 73 Comments

While there are many valuable definitions and purposes of “Public Relations”, these are the ones I would like to see killed:

“Communication by a person or an organization with the purpose of creating a favorable public image; commonly referred to as PR.” (Wiktionary)

“The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution.” (Mirriam-Webster)

I don’t want others to have any other impression of me than the correct impression of me. Not slanted, not puffed up, not embellished.

I would rather have an honest impression of a company than a PR impression. I want to see honesty and transparency in business, not favorable images.

Transparency rules.

And I think the best goodwill you can create is the goodwill based on raw honesty.

Your soapbox

Geir Isene 69 Comments

“A soapbox is a raised platform on which one stands to make an impromptu speech, often about a political subject. The term originates from the days when speakers would elevate themselves by standing on a wooden crate originally used for shipment of soap or other dry goods from a manufacturer to a retail store.”

The floor is open. Have your say. Anything goes. Throw out an idea and see if it garners discussion.