- To help oneself
- To help others
These are the two primary motivations of a scientologist. Most scientologists are recruited via #1. Most scientologists stay because of #2.
Scientology may deliver excellent results to individuals, but it does not deliver what it promises (Clear, OT). Some cling to the hope that it may some day deliver on its promises, but most people get the drift and leave – though it may take a while due to family ties or difficult social situations.
The church knows that it cannot deliver on its promises. Thus the bait is switched into exploiting the motivation to help others. Utilizing whatever benefits the individual may have gotten in Scientology into hooking the person on the benefit it may have for others. The person may view himself as a difficult or different case and that others will understand and benefit better from Scientology.
Failing to help oneself via Scientology, scientologists may cling to the hope that the church will help others through its social betterment programs. These programs are far and away and only reported through over-the-top false PR during the international Scientology events. And the scientologist may continue to believe that his time and money is best donated to the church. And as the church harshly penalizes listening to any criticism of itself and decries any independent research, the parishioner is left clueless – continually bombarded by the internal church PR.
It amazes me that I often hear a person, after reading a critical book on Scientology, raising the question of why scientologists remain in the fold. It does put such books in a bad light as a book on Scientology surely should be able to answer such a basic question. The answer lies in the above.