(from Hugh)
Category Å
Delivery
When we (the company “Å”) helps organizations and individuals do better, we are faced with the task of making sure our client understand what a “delivery” is.
Most people have a rather anemic understanding of exactly what they are supposed to produce in their job. They most often define their job by what they do rather than what they are supposed to create of value.
Being a Norwegian company, we approach the problem by using a well known example. Our board member, Mr. Santa Clause has helped us understand what a delivery truly is. Every year he gets some input (wishing lists), he does some magic (nobody cares how he does it) and when X-Mas comes, he delivers presents to all the nice kids in the world. Mr. Clause has a clear-cut understanding of why he is on the job.

When we help people grasp the real reason behind the job they do, we start with this definition:
A delivery is the result of one or more actions. It is the outcome, the product, the value created. It is the reason for doing the action(s).
You can find the answer to what the deliveries of your job are by asking questions along this line:
- What do I deliver to my customers?
- Why do I get a salary?
- What would not be produced if I wasn’t doing this job?
- What are the valuable results from what I do in my job?
- If I should measure the output from my job, what exactly would I measure?
It is better to have a clear view of the deliveries intended and do the actions necessary to produce those deliveries, than to do a set of actions and hope for some valuable outcomes.
Real change
is uncomfortable.

Brendan & Geir does the US
Å (the company of Brendan and myself) is looking at a US Tour from June 15th through the 22nd.
We’ll be visiting NY, LA and a stop-over at Chris’ somewhere in the middle to see the Grand Canyon and discuss the universe and stuff.
We’d like our tour to matter. We’d like to meet with interesting people, be inspired, make new friends and have a blast.
If you’ve got some cool or crazy ideas, want to have a coffee with us, set up a seminar, do a fun project or just exchange jokes, please let us know. We’re open for anything.

What can you control?
Spend your time and energy on what you can control rather than what you cannot control. Far too much effort is spent on elements beyond a person’s control. It may be unproductive to spend time and energy on the weather, world politics or your mother-in-law unless you can actually control or influence these. It is futile to spend energy trying to change the past. Life can be divided into three categories:
- That which you can control
- That which you can influence
- That which you cannot control
In the quest for a better life, the above serves well as a priority list.
Category 1 should include your own thoughts and emotions, your own actions and how you treat others. These are elements you can gain control over. Category 0.5 would include your family and friends, your workplace and your teammates in any sport you engage in. These are elements you can half-control or influence to a greater or lesser degree. Although Category 0 often steals attention, it deserves none. It serves best as an energy void. You should not spend attention on what you cannot control. It is valuable to learn from past incidents, but being stuck in past incidents is essentially an effort to change the past and results in energy wasted. It is good advice to first gain sufficient control of category 1 before too much energy is spent on category 0.5 all the while no energy is spent on category 0. Top athletes spend most of their energy on category 1. Politicians spend most of their energy on category 0.5. Some politicians, like in Northern Ireland, spend too much time on category 0. You cannot change the past. And you can only influence the future. But you can control what you think, feel and do right now. A great soccer player like Lionel Messi of Barcelona FC has achieved an amazing control of his own actions on the field. He has awesome skills and abilities as a soccer player. He also manages to positively influence his team mates, he “lifts” the whole team whenever he plays. And unlike most players, he doesn’t spend much energy on what he cannot control, like protesting a referee decision. If you never spent energy on category 0, you would be more in control of your life and influencing your environment more. In the start of a relationship there are two people hopefully in good control of themselves and without any control or much influence over the other. As the dating commences, they gradually influence the other person. If the influence is good and agreeable, they may end up as a couple. If one of them doesn’t settle for influencing his partner, but instead tries to control her, you end up with an abusive relationship. The attempt to “mold” or “over-influence” you partner is an effort to move your partner in under your control. Category 1 should be reserved for yourself. You should never try to control another person. You should instead try to influence others in a good way. You can be fully in control of your own performance at work. This includes the limiting of bad influences from others, and the acceptance of good influences and help. You can positively influence your colleagues and customers by focusing on category 0.5. You can “hit the wall” by drooling and complaining over stuff beyond your control. If all of your job resides in category 1, you probably don’t have colleagues or customers and the job would be boring unless you don’t like company. If your focus is mostly on complaining about factors in category 0, you should quit your job now. Category 0 is always huge. What matters is how much you can be in control of yourself and how much you can positively influence others.
A path to a better life can be:
- Achieve control of you – your thoughts, emotions and actions – especially those actions in the fields that matters the most to you
- Increase your positive influence where it matters the most
- Spend little to no energy on matters outside of your control
It may sound simple to say and hard to practice. True. Practice may not make you perfect, but it will make you steadily better.
Happiness is a vector, not a state
Rich and unhappy. Poor and unhappy. Great marriage and still unhappy. Famous, on drugs and depressed. Bored to death while successful.
In the slum and energetic. In the jungle and happy. No money, no job, new girlfriend and erupting with happiness.
What’s going on?
Happiness is a vector (def. #1), not a state (def. #3).

Happiness doesn’t seem to be a matter of what you have or where you are at, but rather where you are heading. You can be depressed or happy whether you are poor or rich, famous or a nobody. The level where you are at does not determine your happiness. It is instead determined by the amount of progress toward a goal that you have set. And apparently it matters less what the goal is. The goal may be small or large in an absolute sense – what matters is how much you value that goal.
I have noticed in my own life that whenever I feel down, I simply pull myself up to complete some tasks – any tasks – and my mood is resurged. And the more the tasks is forwarding an important goal (for me), the more my mood rebounds.
All this is the reason why you hear talks about “the journey is the goal”. Because if the the goal is happiness, then progress toward a goal you set determines the happiness you gain.
Reaching a goal makes you happy for a short while. At that time it is important to set a new goal and milk it for all the happiness you can get by progressing toward it. Enjoy the road, the trip, the quest.
Working with people with drive
Just got off the phone with a nice guy. We talked about helping people, and particularly about helping brainwashed people inside the Church of Scientology. And I told him what people I prefer to help these days.
Just a few months ago, I would get fired up about trying to help people “see the truth” or “wake up”. No longer.
While I appreciate other’s effort in helping a person wake up from a brainwashed daze, I find my own interest in such waning.
I prefer to work with those who have a drive rather than those who try their best to keep the status quo.
And it doesn’t matter where that “drive” leads – as long as the person really wants to change and reach some goal, I am all in. My interest and ability to help people with a drive is high, and that’s where I will focus.
Drop sales
If you are selling products or services that you need to convince the customers to buy, you are doing something wrong. Either sell something else or figure out why the customers aren’t running down your doors to get what you are offering.
Brendan had a week earlier this winter where he didn’t convince anyone about anything. That got me thinking. And I decided to at least stop pushing products or services on people. Market and present, yes. But using effort, no.
I figure it’s much smarter to present something that customers really, really want. And then deliver that better than they expected. Push is a sign of failure.

Kill PR
While there are many valuable definitions and purposes of “Public Relations”, these are the ones I would like to see killed:
“Communication by a person or an organization with the purpose of creating a favorable public image; commonly referred to as PR.” (Wiktionary)
“The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution.” (Mirriam-Webster)
I don’t want others to have any other impression of me than the correct impression of me. Not slanted, not puffed up, not embellished.
I would rather have an honest impression of a company than a PR impression. I want to see honesty and transparency in business, not favorable images.
And I think the best goodwill you can create is the goodwill based on raw honesty.

Fuck it!
Sitting back here in the sofa looking at this calmly… you know what? I am not even interested in salvaging Scientology per se.
I am actually only interested in helping people reach their goals. Read “U-ology”. That’s the only interest. To help people reach their goals.
I don’t want Scientology, Psychology, NLP, crapology, or anything else.
No salvaging of any Scientology needed. As it stands it is a trap and I don’t think it is salvageable.
What is possible, on the other hand is to start, without prejudice (at ALL) to collect all kinds of tools for all kinds of possible goals and wishes (starting with the guy’s you have in front of you) and piece together the tool set that is demonstrably working.
Doing that, and as long as the practitioner really, truly helps people reach their goals, it behooves him well to get those tools tested in order to reach the mainstream and thusly reach the broad general public… so that they too can avail themselves of the tools needed to reach Their goals.
Fuck it.
I want to help PEOPLE. Not Scientology.

(Don’t worry, I’m not going anywhere, I’m just done with worshiping of methodologies.)



